SLS Journey is an investment firm, incubating and investing in seed and early-stage opportunities with disruptive ideas in the areas of fashion, wellness, beauty and technology.
Personalizing Fashion for Your Personality
An e-commerce recommendation platform powered by machine learning that tailors products to users based on personality traits captured through a psychological test taken at sign-up.
Founded by Anabel Maldonado
COMPANIES
Bringing Fashion Full Circle
A revolutionary tech platform that supports the circular fashion economy and helps luxury brands claim a share of the resale market by connecting brands to secondhand marketplaces.
Founded by Stephanie Crespin, Philippe Benedetti & Felix Winckler
Leveraging Tech for Exceptional Returns
SLS Journey founder Sandy Sholl has joined forces with the venture capital team at Shakti Capital to empower entrepreneurs in reimagining the world’s largest consumer habits.
Founded by Keval Desai
“We have identified companies with powerful and innovative technologies that have the ability to profoundly change their industries. We see this as a tremendous opportunity and have decided to launch an investment arm of our business to ensure that high-potential startups have the resources and guidance they need to grow and succeed.”
— Sandy Sholl, CEO & Founder
ABOUT OUR FOUNDER
A serial entrepreneur and fashion industry veteran, Sandy Sholl has spent over 30 years creating high-growth ventures achieving profitability within their very first year of business. Sandy has built a roster of companies with a combined revenue of over $2B, while driving innovative concepts and cultural movements in the fashion industry. Her depth of experience, unsurpassed industry relationships and keen understanding of the consumer continue to lead her to build on and invest in daring and innovative business ideas that drive retail revolutions.
She cofounded MadaLuxe in 2010 with her son Adam Freede and currently serves as Chairperson, having served as CEO until 2018.
Sandy is a passionate supporter of humanitarian causes and serves as CEO and Founder of the Sholl-Freede Foundation.
PRESS
MadaLuxe, a High-End Off-Price Leader, Launches Investment Arm
